China trademark registration
China Trademark Registration & Brand Protection for Foreign Companies
Before a distributor, factory, marketplace or sales launch exposes the brand, we coordinate the trademark route, scope and professional filing work needed for Mainland China and related jurisdictions.
Start by email. No call is required for the first assessment.
Before filing
What may need to be decided before a China trademark application is submitted?
Trademark search & pre-filing review
Check identical or similar marks, obvious conflicts and naming issues before deciding what to file.
Classes, goods & services
Map commercial activity to the goods and services that need protection rather than filing an arbitrary class list.
Domestic China filing route
Coordinate filing through a qualified China trademark agency where the applicant must use a local agent.
Madrid System route
Review whether an international registration designating China fits the owner’s existing trademark portfolio and eligible base filing.
Chinese brand name
Coordinate Chinese naming work and filing considerations where a Chinese-language brand will be used in the market.
Renewals, changes & assignments
Coordinate portfolio maintenance when ownership, name, address, representation or commercial structure changes.
Monitoring & dispute coordination
Watch relevant filings or infringement signals and hand opposition, invalidation or enforcement issues to qualified professionals.
What you receive
A filing plan that matches the actual brand and China commercial route.
- Applicant and ownership check
- Target jurisdiction and filing-route recommendation
- Class and goods/services scope for professional review
- Search findings and obvious risk flags
- Document checklist and agent handoff
- Portfolio actions for renewals, changes, assignments or monitoring
Foreign applicants
Do foreign companies need a China trademark agency?
CNIPA states that a foreign company with no business domicile in China must entrust a legally established trademark agency to handle domestic trademark filing matters. We coordinate the business brief, documents and handoff to the appropriate professional route.
China uses a first-to-file principle for trademark registration. Early review matters before suppliers, distributors, trade fairs, marketplaces or public marketing expose the brand. For Madrid filings, WIPO also notes that a designation for China does not include Hong Kong or Macao.
For legal, tax, audit, immigration, customs or other regulated work, we coordinate with qualified professionals and local service providers rather than presenting every task as an in-house licensed service.
Official trademark references
Send the mark, owner, goods or services and target market before filing.
Include any existing registrations, pending applications, Chinese name, intended sales channels and whether Mainland China, Hong Kong or other jurisdictions are required. We will map the filing and specialist handoff.